ok – i guess some folks feel a bit stronger

the biggest homegrown pizza chain is called “hell pizza.” everything about them is quite irreverent – their signature pizzas are names after the 7 deadly sins and their advertising is always pushing the envelope a bit.

this one got some notice.

they’re referring to their pizza of course. oh – you thought they were referring to the spiritual realm of evil and suffering?…

ultimately it has been found to be offensive by New Zealand’s Advertising Standards Complaints Board and has to come down.

pizza’s quite good.

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